Privacy Policy

This policy was last updated on 04.03.2024. Any future changes to our policy will be reflected here.

  1. Introduction 

About Us

Welcome to the BURLESQUE THE MUSICAL website which is owned and controlled by ADAMA Entertainment  of 3rd Floor 80 St Martins Lane London, WC2N 4AA United Kingdom (Company Registration Number 11148617), “we”, “us” or “our” and operated by Farlo of 43 Whitfield Street, London, W1T 4HD (Company Registration Number 13791729)

ADAMA Entertainment  are a leading theatrical producer.  We produce several shows including BURLESQUE THE MUSICAL 

We know there’s lots of information here, but we want you to be aware of your rights and how ADAMA Entertainment  will use your information.

We decide the purpose or means for the processing of the personal data that you provide when using our website.  We are the data controller (the company that is responsible for your privacy) for the purposes of the General Data Protection Regulation 2016/679 and the General Data Protection Regulation as it forms part of the laws of England and Wales, Scotland and Northern Ireland by virtue of section 3 of the European Union (Withdrawal) Act 2018 (together “GDPR”).

In respect of any personal information that we collect from you, the data controller (the company that is responsible for your privacy), is ADAMA Entertainment 

Note that you are required to be at least 18 years old to use our website and services, and we do not intentionally collect personal information from anyone under 18. No-one under 18 should attempt to submit any personal information to us.

The website provides marketing information about the show and allows users to be directed to the official box-office website
to purchase tickets (“Services”). 

We are committed to respecting your privacy and protecting the personal data (as set out below) that we obtain and hold about you and others.

Contacting Us

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed by email to or by post to 3rd Floor 80 St Martins Lane London, WC2N 4AA United Kingdom.

About This Policy

This privacy policy (“Policy”) provides relevant information about, and control over, how we process your personal information.  

The policy explains:

  • What personal information we may record, why we do so, how you may control the use of your information and how we protect your information. Details of your legal rights and how to exercise them are also set out below.
  • How we will process the personal data relating to you that you provide to us when you visit our website, namely the website at,  or in relation to any query or communication that you may send to us, or that we may collect from others about you when you visit our website in relation to BURLESQUE THE MUSICAL  (the “Show”).

What Does This Policy Cover?

This Privacy Policy applies only to your use of this website. The website may contain hyperlinks to third-party websites. These websites operate fully independently from us, and we cannot accept any responsibility or liability for the privacy practices of such third parties nor the availability of these external sites or resources. The appearance of such links on our website is not an endorsement.  Should you use any of these websites, such use is at your own risk, and we would recommend that you review their respective privacy policies and terms of use, before providing any data to them.

What Is Personal Data?

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

  1. What Information Will We Collect About You?

Analytics Information

Our website uses cookies and other mechanisms to collect and log anonymous technical information including IP address, browser type and version, and operating system that is used to analyse how visitors use the website and to compile statistical reports on website activity. This processing is crucial to the running of our online business. Please see ourcookie policy (  for more information. 

When you visit our website, our analytics service providers may collect the following data:

  • number of visitors to our website;
  • pages visited while at the website and time spent per page;
  • page interaction information, such as scrolling, clicks and browsing methods;
  • websites where visitors have come from and where they go afterwards;
  • page response times and any download errors; and
  • other technical information relating to end user device, such as IP address or browser plugin 

Should you visit social media pages and choose to follow or connect with us on social media, we may receive personal information from the social media providers (depending on your social media privacy settings), including:

  • your name (and/or your social media unique username);
  • your email and/or postal address;
  • your telephone number(s);
  • IP or MAC address;
  • your gender and/or age; and
  • your general interests and preferences (e.g. Likes, Shares, Posts)

Information Provided By You When Using Our Services

You may provide us with personal information by filling in forms and consenting to the collection and use of the data.  This can include signing up and consenting to receive marketing communications, or contacting us with e-mail or show-related or ticketing inquiries. 

Such information can include:

  • Identity and contact data: including your name, address, email address, and telephone number.
  • Correspondence: including any information you submit to us in messages and correspondence.
  1. How We Collect Your Personal Data

We may collect personal data:

  • When we meet you in person;
  • When you subscribe to newsletters;
  • When we speak to you by telephone;
  • When you correspond with us by email;
  • When you register for access to website services;
  • When you enter a promotion, we may be running;
  • Through cookies and other advert tracking technology.
  1. Why We Process Your Personal Data

We process your personal information gathered on this website to tailor our marketing to your needs and to improve our website and marketing for future customers. The specific purposes for which we may process information, and the lawful basis on which we do so in each case, are set out below.

Tailoring This Website To Your Needs

We want to make our website easy to use and personalise. We use preference cookies to store your preferences, such as website language selection, so that you do not need to make the same selections every time you visit our website. We record your consent to store cookies when you first visit the site and click on the cookie notice, and we provide details on how to change your settings here (cookie policy).

Contacting You With Marketing Emails To Keep You Informed About Our Show(s)

We want to help you to hear more about this show and other similar shows that we produce. We provide facilities on this site for you to sign up to receive email mailings from us to learn more about our shows. We will send you newsletters and mailings by e-mail on the basis of your specific consent when you supply your email details, which you may withdraw at any time.  You may withdraw consent by clicking on the unsubscribe link which we will include in each email and following the simple opt-out process, or by emailing to request that you are unsubscribed. Your information, and details of when you consented to receive marketing emails, and any other preferences you share will be stored securely in our marketing system and will be retained until you withdraw your consent to be contacted. We will not share this data with third parties for their own use, though we may engage appropriate suppliers to send emails on our behalf. We use  Mailchimp to handle e-mail signup on this site and to send newsletters. You can find their privacy policy here.  

‘Soft opt-in’ or B2B mailing lists: In some instances (such as with our existing UK customers) the law may permit us to process your personal information in order to send information to you by email that we think is of interest for you and/or your business on the basis of our legitimate interests, being our legitimate interest to promote our business. If you would like to be removed from that list, please let us know by clicking unsubscribe at the bottom of any marketing email that you receive and following the simple opt-out process, or by emailing to request that you are unsubscribed.

From time to time we will share your data securely and temporarily with partners to dedupe mailing lists and avoid sending you unnecessary emails.

Improving The Effectiveness Of Our Website

We want to make sure that our website enables people to learn about the show and to book tickets and that the site meets the needs of our customers and is easy to use. To do this, we need to understand how people use this site, where they spend time and which pages they find less useful. We use Google Analytics to understand how you and other visitors use our website, for example recording in what order pages are visited and how long is spent on each, so that we may improve the website in future. Google Analytics’ privacy policy may be found here. We record your consent to store site analytics cookies when you first visit the site and click on the cookie notice. The lawful basis on which we process these analytics cookies is our legitimate interest in improving our website as we believe that the use of such cookies is not intrusive. Details of how to change your cookie settings so that you do not participate in our site analytics may be found here (cookie policy).

Targeting And Measuring The Effectiveness Of Our Digital Marketing

We may process your data for monitoring and improving our online advertisements. While we do not permit third-party advertising on our website, we undertake remarketing advertising to people who’ve previously visited our website.  We know that many people visit a show site several times to learn about the show and dates when tickets are available before deciding to book tickets. We want to make sure that our digital advertisements on other websites and social media are seen by people likely to be interested in the show, including by visitors to this site who have not yet booked.  We may use available browsing history, including visits to this website, to identify people to whom we wish to show advertisements on websites operated by third parties and to record how many visitors are referred to our site from other sites.  We advertise on a variety of external websites including social media networks, which means that if you browse one of these websites or on a social media platform you may be subject to targeted marketing via that platform (including in your newsfeed).  Serving personalised ads, means that your information may have been used to service you more relevant online advertising on third-party services. We also want to understand and improve the effectiveness of our advertising campaigns.  We measure this by measuring visits to the website and ticket bookings.  We use advertising tracking cookies to achieve this and process these cookies on the basis of legitimate interest. We believe that showing relevant advertisements is in your interest as well as ours and we do not believe that such personalisation is generally considered intrusive. 

We respect any decision not to participate in personalised advertising, in which case third-party sites may show you non-personalised advertising and you may still see advertisements for our show. We record your consent to store advertising tracking cookies when you first visit the site and click on the cookie notice. Details of how to change your settings to opt out of personalised advertising may be found here (cookie policy).

We work with third-party advertising networks and social media platforms as set out in our cookie policy here (cookie policy).  If you would like to find out more about the way these third parties collect and process your information, please refer to their respective privacy policies and/or terms and conditions. Our tracking cookie information is not shared with third parties for their own use, though we may use it to reconcile advertising costs with the publishers of third-party sites.  By interacting with the consent tool on our website, you are able to consent to our use of cookies or similar technologies. You are able to withdraw your consent at any time by going back to the consent tool and changing your settings there

Contacting Us (Your Enquiries) 

If you contact us via our website, to make an enquiry or otherwise, in certain situations we will ask you to provide a limited amount of personal data about yourself, such as your name, email address, and your message enquiry. In line with the legitimate interest, we have in operating and promoting our business and the Show, we will process your enquiries to reply to your query, including providing you with information about the Services we offer and keeping track of your purchase history.  We may also process enquiries to take steps you ask of us with a view to entering into an agreement to provide you with our Services. You are under no obligation to provide us with any details, but if you choose to not provide us with relevant information, we may not be able to respond and/or provide the assistance that you request

All Content You Submit To Us

If you send us objectionable content or otherwise behave in a disruptive manner when using our website, we may process personal data included in your messages to respond to and stop such behaviour.

We only process personal data in this way for the legitimate interests of ensuring that use of our website and services is lawful, does not disrupt our systems, does not harass our staff or other individuals, and to enforce our legal rights and comply with our legal obligations.

  1. Do We Share Your Information?

We keep your information confidential but may disclose it to our personnel, suppliers or subcontractors insofar as it is reasonably necessary for the purposes set out in this Policy. 

If we provide your personal data to third-party suppliers, we shall only do so provided that such suppliers do not make independent use of the information subject to the following exceptions: We may engage with third-party suppliers to assist in the provision of marketing activities such as quizzes, newsletters and lotteries, anonymous analytics data for website usage and advertisement effectiveness as described above.  Activities which are carried out by or in collaboration with third-party service providers include digital marketing.

All our third-party service providers are required to take appropriate security measures to protect your personal data. 

Personal data may be accessed or collected by third-party advertising networks as set out in our cookie policy here (cookie policy).

In addition, we may disclose your personal data to the extent that we are required to do so by law (which may include to government bodies and law enforcement agencies); in connection with any legal proceedings or prospective legal proceedings; and to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention).

If we are involved in a merger, acquisition, or sale of all or a portion of our business or assets, the personal data we hold may be included as part of that sale, in which case you will be notified via email, your account and/or a prominent notice on the website of any changes in ownership or use of your information, as well as any choices you may have regarding that information.

The personal information collected while you use this website may be transferred to countries outside the European Economic Area (EEA). This may happen, for example, when the computer servers used to host the website or our advertising and marketing systems are located in a country outside the EEA. If we transfer your personal information outside of the EEA in this way, we will take steps to ensure that your privacy rights continue to be appropriately protected.

  1. Your Rights In Relation To Your Personal Data Which We Process.

You have the following rights over the way we process personal data relating to you. We aim to comply without undue delay, and within one month at the latest, in response to any requests submitted by you to us:

  • To be informed – via this Privacy Policy which sets out how we collect and process data
  • To access your data – for a copy of personal data, we are processing about you and/or to have inaccuracies corrected please contact
  • To restrict, stop processing, of your personal data without deleting it please contact
  • To delete your personal data; please contact
  • To data portability – we process data only to personalise our services to you so do not consider it appropriate to pass your data to other organisations. Some banks and utilities offer facilities to switch accounts, but this is not applicable to our business.
  • To object to processing of your data on the basis of legitimate interest or for statistical purposes – please contact use the unsubscribe link in email, amend your cookie settings.
  1. Complaints

We’d like the chance to resolve any complaints you have; however you have the right to complain to the UK data protection regulator (the “ICO”) about how we have used your personal data.

To make a complaint please in the first instance contact

To make a complaint to the data protection regulator visit  You can contact the Information Commissioners Office on 0303 123 1113 or via email at the Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire. SK9 5AF.

To make a request in relation to any of the aforementioned rights, please send your requests to

  1. Children

We do not use the website to knowingly solicit information from or market to children under the age of 18. If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us at We will delete such information within a reasonable time.

  1. Security

We will take appropriate technical and organizational measures to ensure a level of security appropriate to the risk that could be encountered via the use of our website and Services taking into account the likelihood and severity those risks might pose to the rights and freedoms of our website visitors and customers.

In particular, we will take precautions to protect against the accidental or unlawful destruction, loss or alteration, and unauthorized disclosure of or access to the personal data transmitted, stored or otherwise processed by us. 

Please be aware that, while we make the security of our website and your personal data a high priority, but no security system can prevent all security breaches. When you choose to share your personal data with us, you accept the aforesaid and provide your information at your own risk.   

8. Data Transfers

We are a [UK] Company and our servers are located in [the United Kingdom] and the information that we collect directly from you will be stored in these servers.

We abide by relevant data protection law. On 28 June 2021, the EU approved adequacy decisions for the EU GDPR and the Law Enforcement Directive (LED). For our business, this means data can continue to flow as it did before. Both decisions are expected to last until 27 June 2025.

Where we transfer your information outside of the UK and/or EEA, we will have agreements in place with the recipient which include (where necessary) standard data protection clauses adopted by a data protection regulator and/or approved by the European Commission to ensure that appropriate safeguards are in place to protect your personal data.  If you would like to find out more about these safeguards, please let us know by writing to

We use  Mailchimp for this and their servers are based in the United States of America and your personal information will be processed by them and their privacy policy can be found here.  You can unsubscribe from any marketing information at any time by clicking the unsubscribe button at the bottom of all newsletters or by emailing us at

9. Retention Periods or Criteria 

We will hold your personal data for as long as is necessary for the relevant purpose for which that personal data was obtained, or as otherwise described in this Privacy Policy.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. 

If you would like us to stop using or holding your personal data and/or would like to request its deletion, please email us at

10. Changes

This Policy may be updated from time to time. We will notify you of any changes by posting the new Policy on this page and, where feasible, by letting you know by email. You should check this page regularly to ensure that you are happy with any changes. 

11. Contact Us

Questions, comments and requests in relation to this Policy are welcome and should be addressed to

*Please note that we are unable to respond to specific requests about performers or the productions via this email address.